Sivakumar
mahalingam
Meta Ads Mastery for Founders -
Reduce CAC. Improve ROAS. Build clarity - not dependency.
I’m Sivakumar, founder of oorsandhai.com and someone who learnt Meta Ads the hard way.
While building and sustaining a real business, I realised most founders don’t fail because of bad products or lack of effort. They fail because they spend on Meta Ads without understanding how Meta actually works.
I have been there – running ads, hiring help, following advice – only to see CAC rise while explanations stayed vague.
That struggle pushed me to deeply understand – how Meta interprets creatives and signals, why clicks don’t mean intent, how lack of clarity inflates CAC, and why most performance issues are middle-funnel problems.
Today, my work focuses on Meta Ads Mastery for founders and startup aspirants.
Through practical frameworks and live workshops, I help founders reduce CAC, improve ROAS, fix creative and funnel clarity and run Meta Ads with confidence, not dependency.
Where Are You Stuck With Meta Ads?
PREPARING TO RUN META ADS
I want to understand Meta Ads before I start spending money.
REDUCING CAC & WASTED SPEND
My ads get clicks, but CAC is high and ROAS is unpredictable.
FIXING CREATIVE & FUNNEL LEAKS
I want to know whether my problem is the ad, the landing page, or the checkout
BUILDING CONFIDENCE WITH META ADS
I want to run ads with clarity, not confusion.
GET META ADS CLARITY IN 4 STEPS
A clear, reality-based path to understand what’s really breaking your Meta Ads.
1
Do Your Meta Ads Reality Check – Understand where things are breaking before spending more
2
Deep Dive with SivaSense – Explore your Meta Ads challenges in context with Sivakumar’s AI Chatbot
3
Group Mentoring – Get guided using real founder campaigns & stories
4
Personalized 1:1 Guidance – Get tailored clarity for your ads, funnel, or website
META ADS Reality Check Tool - See Where You Stand
A quick self-assessment to uncover your Meta Ads strategy. Discover your strengths, blind spots, and next steps.
Chat with SivaSense
Where Sivakumar’s Insights Meet AI.
stay connected!
sivakumar@oorsandhai.com